Car Decals and Vehicle Branding
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The psychological impact of car decals and branded vehicles
A clearly branded vehicle signals legitimacy, reliability and stability. Customers are more inclined to trust a tradesperson or service provider who arrives in a professional, branded vehicle rather than an unmarked car. Consistent use of your logo, colours and messaging reinforces brand recognition each time someone sees your vehicle.

PT’s Pointers: Role Models vs Mentors Part 2
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On the third edition of PT’s Pointers, Paul discusses the importance of role models.

Last week we talked about the importance of mentors, however they are only one tool to succeed.

Another key which I could argue is even more important is role models.